My golf journey started in the pro shop and the cart barn, then moved out to the course itself on the operations side. Dealing with golfers day to day taught me how a club really runs, and what members notice.
I studied Retail Entrepreneurship and Product Development and Entrepreneurship at Florida State University’s Jim Moran College of Entrepreneurship, and Patron Golf became my first venture in the game.
From there I went to lululemon and Tesla to study how great companies build products and treat their customers. That is where I got my first real taste of merchandising and retail.
At TaylorMade I worked partner outings, club fittings, customer service and event activations. Most recently I spent two seasons at the PGA TOUR, 2025 and 2026, working FedEx St. Jude, THE PLAYERS, the Cognizant Classic and the Cadillac Championship across sales, activations, operations, customer service and content.
Patron Golf brings all of that together. I know how clubs run and how events come together, and I want the gifts that go home with your players to be worth keeping. Today I curate premium gifts from respected golf brands for private and semi-private clubs, and I offer photo and video content for golf courses.
I am based in Ponte Vedra Beach, Florida, and I am focused on clubs across the Southeast and Mid-Atlantic. If you are planning an event, I would love to hear about it.
Sebastian AscanioFounder, Patron Golf